Saturday, May 19th, 2012

Approaching SEO On-Page Elements The Right Way

April 18, 2011 by David Ferrara  
Filed under SEO

The nice part about performing SEO for on page elements is that it’s super easy to do. It’s easy to start off on the wrong track and realize your mistakes much later. You can save some time and trouble by learning what is needed before you get started. So today we want to talk about SEO and on page optimization, specifically.

First and foremost, understand that success with on-page SEO will only come your way if you can find and use the right keywords. Everything that SEO does is centered around the keywords and phrases you use since this is how people search for information. Because search engines often give a higher value to URLs when ranking websites it’s important that your keywords be a part of your URL. Even better is to have a domain name that is at least one or more of your keywords itself. Using such a valuable domain name (if you can get it) means you will only need a couple of backlinks to get the job done. Don’t add anything before the keyword in your domain name, because adding something as simple as the word ‘the’ can bring you down in the search engine results.

Correct on-page optimization along with a well-done authority type site plus good backlinking will be the ticket for you. Google also has taken the age of a site into consideration for a long time. The typical scenario is a site that has been around longer will have much more in place and can easily rank higher than a newer site for the same keywords. One thing lots of people do is acquire a domain name that is older.

Focus on the page theming, because search engines like websites that are tightly themed.

Last but not least, don’t discount the importance of metatags, be sure to utilize descriptions of your webpage including woven keywords throughout it. You can give a brief summary of your page’s content, but try to keep it less than 200 characters. Using a good description can increase the traffic you get from search engines as people see the results and immediately know what it’s all about. As a result of this you will see an increase in your click through rate.

This is by no means all there is to optimizing your pages, but it is a good introduction and is accurate. There are a lot of other considerations involved with SEO, but it is doable and you should have confidence that you can achieve it.

Author Info: More of such articles can be found at my website Marketing Blog of David, this is the rss feed of my site.




Related posts

coded by nessus

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!