SEO Copywriting – Being Creative and Productive at the Same Time

August 24, 2010 by admin
Filed under Article Marketing

SEO Copywriting – Being Creative and Productive at the Same Time
By Dave Baldwin

If you’ve ever had to write under the pressure of a deadline, you know what this can do to the creative process. Any freelance writer can certainly appreciate the unromantic, boring side of writing. If you’ve ever written for the search engines, you’ve probably noticed that machines don’t particularly appreciate beautiful prose or crafty metaphors.

I’m a freelance writer myself. For a time, I found this somewhat depressing, not to mention the apparent downward pressure on the price of writing as a service. I found myself struggling to hold my ground against the rapidly-advancing wave of commodity-grade copywriting sweatshops that I thought would soon annihilate writing as an art form.

Then, in a tree-falling-in-the-woods sort of moment, a light bulb came on. I had tried to lock the Muse inside a box. I had painted a particular picture of creativity. It had to look like writing openly, freely, about whatever happened to tickle my fancy. It had to look like feeling a surge of inspired energy and dashing right to the keyboard without delay. Creative writing had to look the way I thought it was supposed to look, or it just wasn’t creative writing. And writing for the search engines certainly didn’t look that way.

This article exists for the purpose of pointing a link back to a blog post and a web site for an SEO firm. That’s what a lot of articles are for these days. If you’ve done any SEO writing, you know that, for example, the copy and the title have to contain certain key words. Tight parameters like this didn’t work for the finicky artist I used to be. What I have discovered through writing for search engines is that true creativity knows no bounds. It’s somewhat like the prisoner who discovers freedom while bound in chains.

For further reading on how to duplicate this effect, read The War of Art by Steven Pressfield.

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