Can You Write An Eye-Catching Resource Box?
August 20, 2010 by Asem Eltaher
Filed under Article Marketing
In the meantime, thousands of internet marketers are trying to avoid expensive pay per click campaigns. As a result, they mostly opt for article marketing and search engine optimization in order to increase the ranking of their website and drive massive traffic to their web pages.
What is the main feature of this marketing strategy?
For example, article directories may feature many articles about a whole lot of topics. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to your website.
What is a resource box?
For newbie, article marketing rules allow you to submit your article associated with a brief description about you with a link to your website. The small area below your article, where you have to write a brief description about your website and the link, is called resource box.
What are the two key issues here?
Issue (1): To drive your article’s readers to click on your links, your resource box must enrich the information addressed in the article. Make it related to the topic of your article. A good strategy is to start your resource box with the word “For more information, drop us a visit now at:”
Issue (2): If your resource box does not trigger the curiosity of your readers, they will never click on your link to visit your website. The main goal of an article marketer is to use these articles to drive more traffic to his website. So, it is worthwhile to write your resource box carefully.
How to write a killer resource box?
Tip (1): Keywords Rich:
So, what would be a good content for your resource box? Basically, it is keywords. Learning about the proper keywords that people are mainly searching for is a must. There are many tools you can find in the internet that can help you in determining what keywords to use.
Tip (2): Eye Catching:
Force your article’s readers to read your resource box. You may start with a question to trigger their curiosity. Or, use numbers to catch their eyes. Another good idea is to offer your visitors something for free.
Tip (3): No more than 2 links:
Indeed, internet visitors like to hear what they should do. So, you may insert words like “Click Here” to make it clear. In this context, do not fill your resource box with many links, otherwise, your readers will get confused.
Have you ever been informed that I thought that bum marketing does not worth your time? I devoted long weeks in manual directory submission till I gave up. Go ahead to uncover how I brilliantly succeeded using this article submission software.
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